The network is the heart and soul of everything that JD Sports does. There are many disruptors in the world of retail as the result of continuous innovation. The retail world never stands still.
JD Sports looked at what differentiates them. That lies in their stores; it needed to get customers off their sofas and onto the high street. JD Sports wants to offer shoppers an experience, to provide personalisation and a retail ‘theatre’. It can only do that with the ideal network and communications setup in place.
The modern telephony service is the first step.
The SD-WAN upgrade enables JD Sports to future-proof its IT network and deliver innovative technology-based offerings to its customers in-store. It gives the business the potential to provide experiences over and above what is available online.
For example, stores should be able to recognise the user and know what they have been looking for online to help them complete their purchasing journey in-store.
If the item is not in stock, then stores should be able to recommend to the customer alternatives, or upsell or cross-sell to another item in the range.
Stores with ‘magic mirrors’ will be able to superimpose clothes onto the user to see how they look when they do a ‘twirl’. Or stores can show football tops with a customer’s name on the back to see how they look in their favourite club’s colours.
This is how JD Sports is adapting its IT network to support some of these potential technology innovations of the future in the modern retail environment.
Maintel provided the support and modernisation required by JD Sports. The benefits included: